PB Creative is proud to be associated with the 2012-13 SoCalCross Prestige Series as an official Public Relations Manager/Photographer. One of PB’s duties is to create press releases such as this:
Cyclocross competitors, supporters and fans will be thrilled to see that the series is back for it 7th season, bigger and better than ever. The tentative calendar is marked with 20 race days over 13 weekends from late September through early January, taking place from San Diego to San Luis Obispo. The SoCalCross Prestige Series kicks off at the end of the month, September 30th, in Costa Mesa, California.
Included are two weekends of top-level UCI-sanctioned racing — that’s four events paying world cycling points! Those mid-October events are the Spookycross Night Race in Pomona, California, followed the next day by the Krosstoberfest at the same site. Then on the first weekend of December it’s another UCI doubleheader with the Cross After Dark and CXLA races at Los Angeles State Historic Park.
Along with high-quality courses at comfortable venues throughout the region, CX enthusiasts can look forward to eco-sport festivals, health and wellness outreach, vendor expos, skills clinics, gourmet food trucks, live bands, fun non-competitive events as well as sightseeing rides for the entire family. We have some big things planned for the upcoming season; you need to be there!
Already boasting the largest social media presence of any cyclocross series in the nation, the SoCalCross Prestige Series will be increasing coverage for the upcoming season in both web and print formats. There is no more challenging style of racing than cyclocross, and its athletes and backers deserve the credit!
The SoCalCross Prestige Series is even giving enthusiasts a chance to shake off some rust and get ready for the new season with its socially oriented Happy Hour Tour, now taking place at numerous locations around the region. SoCalCross is pleased to welcome our partners for the Happy Hour Tour: Jenson USA, Rock N Road Cyclery, Cynergy Cycles, Velo Pasadena, Montrose Bike Shop, and Golden Saddle Cyclery. The tour resumes today at Cadence in Hermosa Beach. Riders looking for more hard-core prep can take advantage of the upcoming Fortune 700, a multi-stage training series. It begins September 16th with a Time Trial at the Rose Bowl, followed on September 23rd with a road race from the Rose Bowl to Red Box, and then concludes October 7th with a criterium the same day as the Cyclocross DTLA—Cyclovia! Stay up to date by visiting Facebook.com/SoCalCross and following us on Twitter: @SoCalCross.
Official sponsors for the 2012-13 Prestige Series are: Voler Team Apparel, SPY Optic, Shimano and Cadence Collection.
Online registration opens this week. So dust off those cowbells, rewrap your handlebars, air up the skinny knobbies and ice the coolers, because there’s a whole lot of fun and excitement looming on the near horizon. For complete details, check out SoCalCross.org.
2012-13 SOCALCROSS PRESTIGE SERIES SCHEDULE
Sept. 30 Orange County Cyclofest Costa Mesa, CA
Oct. 7 Cyclocross DTLA – Cyclovia! Los Angeles, CA
Oct. 13 Pacifica Crossfest Camarillo, CA
Oct. 20 UCI Spookycross Night Race Pomona, CA
Oct. 21 UCI Krosstoberfest Pomona, CA
Oct. 27-28 San Diego Crossfest San Diego, CA
Nov. 3 Redlands Cross Redlands, CA
Nov. 4 Velocity CX Chino, CA
Nov. 10 Storm the Beach Oceanside, CA
Nov. 11 Spy – Cyclocross Escondido, CA
Nov. 25 Turkey Trot Cross Glendale, CA
Dec. 1 UCI Cross After Dark Finale Los Angeles, CA
Dec. 2 UCI CXLA Los Angeles, CA
Dec. 8 Dirt Club Cross Los Olivos, CA
Dec. 9 SLO Cross San Luis Obispo, CA
Dec. 15 District Championships Los Angeles, CA
Dec. 16 Santa Cross Los Angeles, CA
Dec. 30 Cross into 2013 Irvine, CA
Jan. 6 Prestige Series Finale Los Angeles, CA
ABOUT THE SERIES: Cyclocross is a historic form of bicycle racing that typically takes place in the autumn and winter. It is a timed event consisting of multiple laps of a 1.5- to 2-mile course consisting of pavement, wooded trails, grass, hills, sand, mud and obstacles requiring the rider to quickly dismount, carry their bike, and then remount. The SoCalCross Prestige Series was launched in 2006 and has grown over 500% in terms of participation since its inception to become one of the nation’s leading cyclocross racing organizations.