Cyclocross racers in Southern California covered more sand this past weekend than a Cancun cabana boy. Rounds nine and ten of the 2012-13 SoCalCross Prestige Series were held at two completely different venues, but the story had a common theme: deep, gut-wrenching, gear-grinding, ankle-rolling sand. Sven Nys would have been proud. Saturday was at the ...
Some were calling the SoCalCross doubleheader in San Diego the weekend before this the “Paris-Roubaix” of the series due to the fact that, like the famed Spring Classic in France, it features a velodrome. I submit that if any Prestige Series race should be compared to Paris-Roubaix so far this year it would be Velocity ...
Apparently cyclocross season could not come soon enough for riders in Southern California. A near-record crowd swarmed Fairview Park in Costa Mesa for the opening round of the 2012-13 SoCalCross Prestige Series, dubbed “CX in the OC.” As season kickoffs go, this one connected like a Clydesdale on a Red Bull bender. Event organizers were ...
Two-page print ad spread for ITP, an ATV/UTV product subsidiary of Carlisle Tire & Wheel. Published in 2012. Copywriting, photo editing, design, final production and magazine placement were handled by PB.
Print ad published in golf industry trade magazine in 2012. PB took care of text, photo editing, design and media placement.
Print ad targeted at the golf industry in 2012. Published in trade magazine to deal with ITP product knock-offs. PB handled the text, photo editing, design and media placement.
A print ad created for ITP, to be used standalone or in conjunction with matching two-page spread. PB handled the text, photo editing, design and media placement. First published in 2012.
Two-page print ad spread for ITP, an ATV/UTV subsidiary of Carlisle Tire & Wheel. Published in 2012. Copywriting, photo editing, design, final production and magazine placement were handled by PB.
Two-page print ad spread for STI, an ATV tire and wheel product line available through distributor MTA. Published in 2012. Copywriting, photo editing, design, final production and magazine placement were handled by PB.
Print ad created for ITP, a “teaser” to build excitement for numerous new products to be debuted at the annual trade show in Indianapolis in mid-February. PB handled the text, illustration, design and media placement. First published in 2012.
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