Suzuki // Posts tagged as "Suzuki"
My Top 5 Most Memorable Motorcycles, #2
Motorcycles are memorable. Some bring good memories, some not so good. This is #2 on My Top 5 Most Memorable Motorcycles list. To see what I chose as #5, click here. For #4, click here. For #3, click here. #2: 1981 Suzuki RM125. I rode a lot of RMs in the ‘70s, mainly because the ...
My Top 5 Most Memorable Motorcycles, #3
Motorcycles are memorable. Some bring good memories, some not so good. This is #3 on My Top 5 Most Memorable Motorcycles list. To see what I chose as #5, click here. For #4, click here. #3: 1996 Suzuki GSX-R750. The Gixxer will go down in history as one of the most influential street motorcycles of ...
A New Chapter
My best friend was going insane. One day he started talking about moving to California, with an alarming level of conviction in his tone. Why would my longtime roommate – I’ll call him Mark, because that’s his name – want to leave our idyllic setting? We had a modern rental in the suburbs of St. ...
Suzuki News
National motorcycle/ATV dealer network newsletter published bi-monthly by PB Creative from 1989 through 2008. PB worked closely with American Suzuki department managers and field staff and was responsible for photo sourcing/editing, research, interviewing, copywriting, design, final production and printing.
The RC Report
A special issue of Suzuki News covering the success of motocross team rider Ricky Carmichael. Distributed to Suzuki dealers nationwide through American Suzuki. PB handled research, interviews, copywriting, design and final production.
Suzuki Contingency Brochures
American Suzuki promoted its racing contingency programs for all disciplines (motocross, road racing, off-road, dirt track and drag racing) to consumers primarily through brochures produced by PB Creative. PB took care of text, photo sourcing/editing, design, final production and printing from 1999 through 2005.
Route Sheet
A print publication for American Suzuki’s DualSport Rider’s Club, published quarterly by PB Creative from 1997 through 2001. PB took care of content management, research, interviewing, copywriting, photo editing, design, final production and printing.
Suzuki News, Marine
PB grew up with outboard boating, so working on Suzuki News for American Suzuki’s Marine Division was a natural. This was a corporate communications print publication for the national dealer network, published quarterly by PB Creative from 1990-2oo5. PB handled research, interviewing, copywriting, photo editing, design, final production and printing.
Suzuki Customer Loyalty Program Guide
The copywriting was critical with this text-heavy 16-page handbook accompanying Suzuki’s new customer satisfaction enhancement program, launched in 2006. Guides were created through Suzuki’s technical service department for both the Motorcycle/ATV and Marine divisions, for use by dealership personnel. PB literally wrote the book on customer loyalty, created several charts and graphs, and took care ...
Suzuki GAP Insurance Brochure
A Suzuki dealership brochure promoting Suzuki’s Guaranteed Asset Protection program. This is one of many such in-store collateral pieces produced by PB Creative for American Suzuki from 1989 through 2008. Copywriting, design, photo editing, production and printing were all taken care of by PB.
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